When you are making interaction with customers, of course they have expectation for you to fulfill their needs; it is your duty to fulfill all. You have to be smart enough to dig and know more about their needs. The more you have a communication, the more you have a chance to understand what their expectations are. Therefore, you should listen to them.
If you make a concern carefully, there are two kinds of customers’ needs.
The first is basic needs which are about things they suppose to get when using your service. The second is unexpected needs or more than what they have expected before. If you have fulfilled basic needs, your customers will satisfy. However if you have fulfill the two kind of needs, your customers will both satisfy and happy.
Fulfilling basic needs is the main thing you should do before you make the customers happy because you have given something more than their expectation. This is the minimum service which you should provide first to your customers. For example, when you work as a secretary, your customer is your boss. One of the basic needs you should fulfill is an organized and fast file report. If you have fulfilled this, then your boss will satisfy with your job. However, if you give an organized and fast file report with a glass of his favorite drink, he will feel surprised and happy because he didn’t expect you so much to do many things simultaneously.
Maybe sometimes you don’t want to fulfill more than basic needs because of some reasons. One of top reasons is you don’t want your friends see you as a person who only seeks praises. Well, for that reason you should remember that your boss is your customer, it is your duty to make him satisfy and happy because of your work. You should respect and appreciate your boss as your customer. Therefore, the constrain relation between customer and service feeder will assist you to serve your boss professionally.
If you have succeeded to make your customers satisfy and happy, they will be more loyal to all of your service.
the image credit by Molly Little



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